Brand equity is the accumulated trust, recognition, and preference that lives in other people's heads — and the commercial advantage that goodwill gives you. This book turns that invisible asset into a repeatable process: AI as the toolkit, News Marketing as the credibility engine, and people as the reason the market believes you.
What's Inside
A Field Manual for Building Preference
What You'll Learn
The New Brand Equity Stack
Awareness, associations, perceived quality, loyalty — plus findability, the fifth pillar for an AI answer layer. You'll learn how the pillars interlock into a flywheel you can actually run.
What You'll Measure
A Dashboard You Can Update Monthly
Stop guessing. Track perception, behavior, and finance with free and low-cost signals — branded search, reviews, share of search, and what AI assistants say about you.
What You'll Build
News Marketing That Compounds
One clear, structured release on a steady cadence. Third-party validation advertising can't buy — indexed by search, cited by AI, and banked as equity instead of evaporating after a campaign.
It is no longer enough for a customer to remember you. When that customer—or an AI system acting on their behalf—goes looking for information, your company must be present, credible, understandable, and easy to retrieve. David has written a practical guide to that opportunity. For communications leaders, your seat at the table matters more than ever.
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We'll email PDF and ePub links so you can start building brand equity this week.
Read It in an Afternoon. Use It the Same Week.
About 150 pages. No MBA fog. A working system for business owners, marketers, founders, and PR pros who need brand equity they can prove.